Here’s a cool tidbit about verifying your WordPress site for programs like Alexa, Google, Yahoo, Bing etc. . . . click here.
The reason you want to verify your site is for those programs to find and list your site.
As an example, Alexa is one of the best analytic tools to see where your visitors come from, which pages they go to on your site and provide a ranking of your website in various countries and worldwide. Their information is used by many programs to determine the competition for your niche.